What is sales?

 The legal interpretation of the term "business" is defined as a business that is profitable and continuous.

Also, a business is an organization  https://slimtime.co.jp/  that is "managed for profit".

In general, the basic interpretation of the term "business" is as follows: First, "business" is defined as follows

Definition of business

A "business" is defined as a business that satisfies both repetitive continuity and business scale.

Among these, "repetition and continuity" refers to the fact that an act is performed repeatedly and continuously, but in order for an act to fall under the category of "business," it does not matter if the act is not actually performed repeatedly or continuously, as long as there is an intention to do so.

Although there are standards for judging the extent to which "intent to repeat and continue" is considered, there are many cases where it cannot be clearly determined.

Incidentally, there are regulations that stipulate that activities conducted at the time of an event or at the "request" of a local government do not fall under the category of "business.

In addition, the scale of business is defined as the scale that can be regarded as the "performance of business" in terms of socially accepted standards, but the standards seem to be vague.

Incidentally, the difference between "business" and "operation" is divided as follows.

A "business" is one that does not require profitability.

A "business" is one that needs to be profitable.

However, there are some cases where the decision may differ depending on the individual product or service and the mechanism for providing it.

The law defines business purpose as follows.

What is a business purpose?

An activity for the purpose of making a profit.

An activity for the purpose of profit-making business.

By the way, it doesn't matter whether the person running the business is an "individual" or a "corporation.

There are many companies whose sales objective is to achieve quotas or increase sales, but no matter what form it takes, the fact remains that they are selling products and services and earning profits.

This is the purpose of sales.

The sales objective must be on the same vector as the business philosophy, otherwise it is meaningless.

This is because sales activities are conducted in order to achieve corporate objectives.

In other words, it is about fulfilling the meaning of the company's existence.

If the corporate purpose and the sales purpose are in the same direction, then by achieving the sales purpose, it should be possible to get closer to the corporate purpose at the same time.

Also, sales objectives are essential to motivate employees.

By having a sales purpose or a commercial purpose, salespeople can feel the significance of their existence in the company and the meaning of their work as a salesperson.

In other words, by achieving the sales objective, the salesperson can feel that "I am contributing to the company! In other words, by achieving sales objectives, you can feel that you are contributing to the company.

If you think about it this way, sales objectives may be a concept similar to a "corporate philosophy.

When you can feel the significance of your activities and realize that you are helping the customers, you will love your job more.

By liking the job of sales, your motivation will increase even more, and this will lead to a virtuous cycle that will produce good results.

What is the essence of sales?

To sum it up, the essence of sales is "solving customers' problems.

In order to solve the customer's problems, you need to start by analyzing "what is the current situation that the customer is having trouble with and what can be done to improve it? The first step is to analyze the problem.

Then, we present a solution to the problem and convince the other party, and the deal is done.

In this way, salespeople are paid for their role in solving the problems of customers.

If you continue to work in sales without understanding the essence of this kind of sales, you will not be supported by your customers and your sales will not grow.

Satisfying customer needs is important

When you hear that the essence of sales is to "solve customers' problems," it may sound like a beautiful thing to some people.

Of course, companies pursue profits and aim for continuous management, but it is important to solve customers' problems in order to generate those profits.

The reason for this is that customers will pay the price (fee) for solving their issues.

Paradoxically, this means that customers are not buying products or services.

This is a very important point, and I would like to explain it in detail.

For example, let's say you are a salesperson at a car dealership and a customer comes to your store and buys a car.

Did the customer buy the car because he or she essentially wanted it?

The answer is no.

If you look at the customer's problem, you will understand that it is not about "wanting a car".

In other words, they only bought a car to solve their own issues, and "buying a car" is just a consequence.

There were probably many other ways to solve the customer's problem.

The purchase of the car was just one of those options.

Many salespeople have the misconception that "sales" means "selling.

In reality, however, sales is about satisfying customer needs.

The basis of sales is to "help the customer.

And the mission of a salesperson is to "make sales.

This is obvious, but in order to achieve it, you have to master the "salesmanship".

By doing so, I believe that we can create actions and thoughts that will lead to results.

The first important thing to know about being a salesperson is to "excite the customer.

This is a simple point, but I think it is one that many people surprisingly do not understand.

The reason why customers are excited is because they think that they may be able to solve their problems.

Conversely, a proposal that doesn't excite the customer is not a good proposal, so maybe you still need to do more listening.

Perhaps you need to rethink your sales talk.

Either way, I think we need to communicate more closely with our customers and improve our presentation skills.

Putting the customer first

If you are in sales, you should always have the mindset that the customer comes first.

Having this thought process will change the way you think and speak as a salesperson, and you will naturally be chosen by customers.

As this happens, the company's profits will increase, and your own pleasure and performance rewards (incentives) will also change.

It is also important to think about things from the customer's perspective.

What are the customers thinking about?

What are they looking for?

If you think about these questions, you can prepare ahead of time.

Having a deep understanding and empathy for the customer is the basic behavior to become a top salesperson.

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